Black Dollar Weekend™
Thursday, November 27 – Monday, December 1, 2025
About the Movement
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Black Dollar Weekend™ is a cultural and economic movement created to direct more dollars toward Black-owned businesses during the biggest shopping weekend of the year. The platform offers a free business list, powered by the community, to make it simple for anyone to find, support, and amplify Black-owned brands across industries.Â
Every year, Black consumers pour more than $1.7 trillion into the U.S. economy, but only a small piece of that stays in our own communities. That’s the power of choice. It’s the moment we decide who benefits from our dollars. Redirecting even a fraction of it to Black-owned businesses can transform local economies. Each transaction is fuel—energy that powers equity, ownership, and legacy. Every swipe, sale, and show of support keeps the Black dollar in motion, circulating longer, building stronger, and creating more opportunity.
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Where our dollar goes,
our power grows.
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SHOP SERVICE BUSINESSES
The Numbers Don’t Lie
Power in our pockets. Strength in our community.
Change when we buy Black.
Black consumers have an estimated $1.7 trillion in buying power, Black businesses are the engine, and Black Dollar Weekend™ is the movement connecting the two.
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Why This Matters
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Black Dollar Weekend™ isn’t just holiday shopping. It’s economic survival. It’s collective power. Every purchase is an act of economic justice. It’s a step toward equity for Black people, especially Black women, still facing exclusion and underfunding and job loss.
It matters year-round, but Q4 is make-or-break for so many small businesses, especially Black-owned ones. While big brands pour millions into ads and discounts, many of our businesses remain underfunded, under-promoted, and overlooked.
Whether you’re a shopper, supporter, or business owner, this is your moment to move with purpose. When we spend with intention, even for one weekend, we create ripple effects that last all year.
The revolution isn’t just in protests. It’s in purchases. Circulating our dollars is how we build the future we’ve been marching for.
How to Shop the Black Dollar Weekend™ List
Use the directory to discover and support Black-owned businesses from across the country. This is your chance to shift your spending with intention. Together, we can amplify visibility and circulate dollars where they matter most.
Shop with Purpose
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From November 27th to December 1st, use the Black Dollar Weekend™ directory to explore and purchase from incredible Black-owned brands across beauty, wellness, apparel, lifestyle, and more.
Share Your Support
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When you buy, tag the businesses and @BlackDollarWeekend in your posts and stories. Show the world who you’re supporting. Your voice drives visibility.
Spread the Word
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Encourage your friends, followers, and community to do the same. The more we circulate our dollars, the more we shift our economy.
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Business Listing Tiers
We believe every Black-owned business deserves to be seen. That’s why standard listings are free. But if you’re ready to amplify your presence, stand out from the crowd, and drive more traffic, our Premium Listing option offers elevated placement and additional promotion across our platforms.
BDW Business Spotlight
[$247]
Put your brand front and center during the biggest Black-owned shopping weekend of the year. The BDW Business Spotlight is the first image every shopper sees when they land on the Black Dollar Weekend™ website, making it the ultimate visibility opportunity.
This coveted top placement includes:
+ All Premium Listing Features
+ Prominent branded photo of you or your product at the top of the homepage
+ First business featured in the official directory
+ Pinned post on the @BlackDollarWeekend Instagram profile for maximum engagement
This is prime digital real estate for your brand. Your photo and link are the first thing consumers see as they begin their intentional shopping journey. If you’re ready to lead the movement with bold visibility and purpose-driven promotion, this placement is for you.Â
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Apply for Business SpotlightHow to List Your Business
List Your Biz
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Submit your business details to be part of the official directory.
Get Featured
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Your business will immediately appear in the public directory.
Shout It Out
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You’re in...now spread the word! Download your Black Dollar Weekend™ Business Badge and proudly share it on your social media channels. Tag us to get reposted and let your community know it’s time to buy Black and shop with purpose.
join the movement now
What Businesses Are Saying
"I knew buying Black mattered but being part of this movement showed me just how deep the impact goes. Watching folks intentionally seek out my brand, post about their purchases, and pour into our community all weekend? That lit something in me."
– Marcus L., Chicago
"Listing my brand on the Black Dollar Weekend business directory brought us more visibility than any paid ad campaign I’ve run. I’m already prepping for next year.”
– Jasmin, Washington D.C.
Support the Movement
Help turn Black Dollar Weekend™ into a national tradition...one dollar, one voice, one business at a time. Your contributions fuel the momentum, supporting marketing, amplifying Black-Owned businesses, and reinvesting directly into the communities we serve.
When you give, you’re not just supporting a campaign, you’re building an infrastructure of visibility, equity, and economic power for Black-owned brands across the country.
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Fuel the Movement đź–¤MEETÂ THEÂ
FOUNDERS
Black Dollar Weekend™ was founded by husband-and-wife duo Brandon and Latoya, two purpose-driven business professionals passionate about the economic progress and collective well-being of our community.
Latoya is an award-winning event strategist, marketing consultant, and multi-passionate business owner. She is the CEO of a full-service event management and marketing agency. She’s also the creative force behind brands like Cultureprint, Lady Boss Round Table, I Am Chicago Fashion, and more and runs several successful Etsy shops.
Brandon brings his expertise from the insurance and finance industry, along with a deep dedication to service through his involvement on various boards. As a proud member of Alpha Phi Alpha Fraternity, Inc., he understands the importance of leadership, legacy, and service. Together, they've built Black Dollar Weekend™ as more than a directory...it’s a movement. One rooted in economic justice, community celebration, and cultural pride.
As parents of two young daughters and a college-aged son, Latoya and Brandon know firsthand how important it is to build generational wealth and community-driven solutions. With Black Dollar Weekend™, they invite you to be part of a new tradition rooted in purpose, power, and collective prosperity.
SHOP CULTUREPRINT™
Share the Movement
Spread the Word
- Use #BlackDollarWeekend in your posts.
- Download the Black Dollar Weekend™ Business Badge to share on social media.
- Tag @BlackDollarWeekend to be featured.
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The Weekend We Pour Back Into Us Begins In:
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