Latoya Shanell, CMP, PCA
L' Shanell + Co.
CEO
Latoya Shanell, CMP is an award-winning, certified event and marketing strategist and multi-passionate entrepreneur. Latoya has a dynamic multi-disciplinary background with more than 18 years of experience in corporate meetings, events, marketing and project management across a variety of industries. She is a visionary with a “nothing is impossible attitude.” In 2008, Latoya founded L’ Shanell + Co.,  which is a full-service event management and marketing agency that specializes in corporate, fashion, brand and social events. She also hosts networking and educational experiences for entrepreneurs through her brands Lady Boss Round Table, I Am Chicago Fashion and Event Pros Unplugged. Latoya is also the founder of e-commerce shops L’ Shanell Party Boutique and Culture Boss.
Throughout her professional career, Latoya has managed hundreds of complex corporate meetings and events nationally and internationally. She has worked in various corporate marketing departments managing strategic marketing campaigns, promotional materials, presentations, website design, email marketing campaigns, trade shows and internal and client events. Latoya has also managed client accounts for global meetings and events agencies. Types of programs planned and managed include executive strategy meetings, client events, employee incentive trips, industry trade shows, hospitality sporting events, sales meetings and multi-day client conferences with event program budgets up to $2 million.Â
As a Certified Meeting Professional (CMP), Latoya has achieved a level of experience and education that represents the industry’s highest standard of professionalism. In 2015, Latoya was named as a top event industry leader under 40 on Collaborate magazine, “40 Under 40” list, which honors the top young event industry professionals.
